Internet

Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, Samsung Form Internet.org, Aim To Connect The Two-Thirds Of The World’s Population Without Web Access

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To make the world more open and connected” has been the mission statement of Facebook Co-Founder and CEO Mark Zuckerberg from day one, but how can the social network and other companies and organizations be “open and connected” with the nearly two-thirds of the world’s population that still doesn’t have access to the Internet? Global partnership Internet.org — formed by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — aims to answer that question.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Durgesh Kaushik, Facebook’s SMB Marketing Manager For Europe, Middle East, Asia, Departs Company

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Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.

Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.

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Advertisers: Facebook Still Not As Important As The Rest Of The Internet

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Despite some major companies throwing their support behind advertising on Facebook, several advertisers still feel that the social network pales in comparison to the rest of the Web. According to a new study from social marketing firm 33Across, more than 70 percent of advertisers polled said they preferred to spend more than 80 percent of their focus on the rest of the Web, instead of Facebook.

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