Social media interns aren’t just constant reminders of how little you know about the independent music scene: They’re also excellent resources when it comes to marketing on Facebook. But without the proper strategy — for both managing your interns and your return on investment — you could be wasting all of that digital native know-how.
Interns at Facebook are responsible for much more than getting coffee and making copies. They make valuable contributions. Peter Cottle, a graduate student at the University of California, Berkleley and future Facebook engineer, reflected on his internship with the social network, writing that himself and another intern were responsible for most of the work on the site’s first mobile advertising interface.
This week, some California high school students are living the dream: getting a taste of what it’s like to work for Facebook. The company’s inaugural high school internship program — Facebook Academy — started this week, and students are taking in the full experience.