Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.
Can Facebook and other social technologies spur creativity? Learn the answer this Wednesday from Roland Smart, Roland Smart, director of product marketing at Involver.
Facebook has allegedly adjusted its news feed to give equal visibility to posts coming from all of the third party publishing applications.
Use third-party posting applications at your own risk.
Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.
As the beginning of the holiday weekend comes closer, the frequency of Facebook posts concerning Memorial Day increases in pace.
Involver just became latest vendor to enable posters to create content once, push it to several channels and analyze the performance across each of them.
Involver, the social media marketing platform, has surpassed 100,000 customers and closed an $8 million series C funding round, led by venture firm Bessemer Venture Partners.
In the spirit of competition, Facebook has launched a Goal Leaderboard on the company’s Sports page, tracking the most passionate fans of the various World Cup teams. The Leaderboard is powered by Involver, and enables users to become fans directly from within the Page. The leaderboard also tracks intensity, which is a measure of likes of a team within a given period of time.