Oracle added to its social media portfolio Tuesday, announcing its acquisition of Social Markup Language platform Involver, which follows its addition of Vitrue in May.
Oracle Adds To Facebook Marketing Portfolio With Involver Acquisition
Involver
Mediabistro Event
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.
Discover Marketing Secrets Behind Katie's Twitter Success
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. Involver Ramps Up Facebook Ad Optimization
Facebook page platform Involver debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.
Marketers, Get Inspired During Facebook Talk
Can Facebook and other social technologies spur creativity? Learn the answer this Wednesday from Roland Smart, Roland Smart, director of product marketing at Involver.
Facebook Now Treats 3rd Party Publishing Apps Equally
Facebook has allegedly adjusted its news feed to give equal visibility to posts coming from all of the third party publishing applications.
The Biggest Facebook Posting Mistake You Can Make
Use third-party posting applications at your own risk.
How Facebook's News Feed Favors Some Applications
Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.
Facebook Users Counting Down To Memorial Day
As the beginning of the holiday weekend comes closer, the frequency of Facebook posts concerning Memorial Day increases in pace.
Involver Ties In WordPress For Better Facebook Posts
Involver just became latest vendor to enable posters to create content once, push it to several channels and analyze the performance across each of them.
Involver Secures $8 Million In Funding
Involver, the social media marketing platform, has surpassed 100,000 customers and closed an $8 million series C funding round, led by venture firm Bessemer Venture Partners.
Facebook Launches Goal Leaderboard For World Cup
In the spirit of competition, Facebook has launched a Goal Leaderboard on the company’s Sports page, tracking the most passionate fans of the various World Cup teams. The Leaderboard is powered by Involver, and enables users to become fans directly from within the Page. The leaderboard also tracks intensity, which is a measure of likes of a team within a given period of time.
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