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<title>Involver - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>Oracle Adds To Facebook Marketing Portfolio With Involver Acquisition</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/07/InvolverLogo.jpg"><img class="alignright size-full wp-image-94090" title="InvolverLogo" src="http://allfacebook.com/files/2012/07/InvolverLogo.jpg" alt="" width="180" height="180" /></a><a title="Facebook Marketing Platform Vitrue Scooped Up By Oracle" href="http://allfacebook.com/vitrue-oracle_b89832" target="_blank">Oracle</a> added to its social media portfolio Tuesday, announcing its acquisition of Social Markup Language platform <a title="Involver Ramps Up Facebook Ad Optimization" href="http://allfacebook.com/involver-engagement-optimization-api_b87873" target="_blank">Involver</a>, which follows its addition of <a title="Can Advertisers Make Money Through Facebook Games?" href="http://allfacebook.com/facebook-games-advertising-2_b93284" target="_blank">Vitrue</a> in May.</p>
<p> <a href="http://allfacebook.com/oracle-involver_b94089#more-94089" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/oracle-involver_b94089#disqus_thread</comments>
<link>http://allfacebook.com/oracle-involver_b94089</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[SML]]></category>
		<category><![CDATA[Social Markup Language]]></category>
		<category><![CDATA[Vitrue]]></category>
<pubDate>Tue, 10 Jul 2012 18:00:31 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/07/InvolverLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Involver Ramps Up Facebook Ad Optimization</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/InvolverLogo.jpg"><img class="alignright size-full wp-image-87874" style="margin-left: 10px; margin-bottom: 10px;" title="InvolverLogo" src="http://allfacebook.com/files/2012/05/InvolverLogo.jpg" alt="" width="173" height="53" /></a>Facebook page platform <a title="Facebook Now Treats 3rd Party Publishing Apps Equally" href="http://allfacebook.com/facebook-pages-publishing_b65952" target="_blank">Involver</a> debuted its Engagement Optimization application-programming interface today, which allows social advertising platforms to integrate page management and advertising with the goal of optimizing their campaigns with real-time data.</p>
<p> <a href="http://allfacebook.com/involver-engagement-optimization-api_b87873#more-87873" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/involver-engagement-optimization-api_b87873#disqus_thread</comments>
<link>http://allfacebook.com/involver-engagement-optimization-api_b87873</link>
<guid isPermaLink="false">http://allfacebook.com/?p=87873</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Application-Programming Interface]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Marin Software]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SocialCode]]></category>
		<category><![CDATA[Unified]]></category>
<pubDate>Thu, 03 May 2012 16:44:40 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/05/InvolverLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Marketers, Get Inspired During Facebook Talk</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-86067" title="LIVE" src="http://allfacebook.com/files/2012/04/LIVE.jpg" alt="" width="162" height="209" />Can Facebook and other social technologies spur <a href=" http://allfacebook.com/tag/involver">creativity</a>?</p>
<p> <a href="http://allfacebook.com/facebook-marketing-live_b86058#more-86058" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jennifer Moire</dc:creator>
<comments>http://allfacebook.com/facebook-marketing-live_b86058#disqus_thread</comments>
<link>http://allfacebook.com/facebook-marketing-live_b86058</link>
<guid isPermaLink="false">http://allfacebook.com/?p=86058</guid>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[Creatives Talk]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Roland Smith]]></category>
<pubDate>Mon, 16 Apr 2012 18:55:08 +0000</pubDate>
  
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</item>
<item>
<title>Facebook Now Treats 3rd Party Publishing Apps Equally</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-65965" title="equals" src="/files/2011/11/equals.jpg" alt="" width="200" height="222" />Facebook has finally adjusted its news feed to give equal visibility to posts coming from all of the <a href="http://www.allfacebook.com/third-party-page-publishers-hurt-by-story-aggregation-2011-04" target="_blank">third party publishing applications</a>.</p>
<p> <a href="http://allfacebook.com/facebook-pages-publishing_b65952#more-65952" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-pages-publishing_b65952#disqus_thread</comments>
<link>http://allfacebook.com/facebook-pages-publishing_b65952</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=65952</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Buddy Media]]></category>
		<category><![CDATA[Context Optional]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Syncapse]]></category>
<pubDate>Mon, 07 Nov 2011 15:50:47 +0000</pubDate>
</item>
<item>
<title>The Biggest Facebook Posting Mistake You Can Make</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-58485" src="/files/2011/09/OOPSIE.jpg" alt="" width="200" height="198" />What if there were a way to post to Facebook that would <em><strong>reduce</strong></em> your interactions with fans <a href="http://www.allfacebook.com/how-facebooks-news-feed-favors-some-applications-2011-09" target="_blank">by up to 70 percent</a>? You&#8217;d want to avoid that, wouldn&#8217;t you?</p>
<p> <a href="http://allfacebook.com/facebook-posting-mistake_b57858#more-57858" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Brian Carter</dc:creator>
<comments>http://allfacebook.com/facebook-posting-mistake_b57858#disqus_thread</comments>
<link>http://allfacebook.com/facebook-posting-mistake_b57858</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=57858</guid>
		<category><![CDATA[Guides]]></category>
		<category><![CDATA[Administrators]]></category>
		<category><![CDATA[Admins]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Buddy Media]]></category>
		<category><![CDATA[Context Optional]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Hoot Suite]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Momentus Media]]></category>
		<category><![CDATA[News Feed]]></category>
		<category><![CDATA[Pages]]></category>
		<category><![CDATA[Posts]]></category>
		<category><![CDATA[Status Updates]]></category>
		<category><![CDATA[Syncapse]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vitrue]]></category>
<pubDate>Thu, 15 Sep 2011 10:35:51 +0000</pubDate>
</item>
<item>
<title>How Facebook&#039;s News Feed Favors Some Applications</title>
<description><![CDATA[<p><a href="http://www.allfacebook.com/10-facebook-page-creation-tools-2011-02" target="_blank"><img class="alignright" title="Exempt-Tools.png" src="http://www.insidefacebook.com/wp-content/uploads/2011/09/Exempt-Tools.png" alt="" width="385" height="334" />Not all applications</a> get equal treatment from Facebook, at least not when it comes to placement in the news feed.</p>
<p> <a href="http://allfacebook.com/how-facebooks-news-feed-favors-some-applications_b57910#more-57910" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/how-facebooks-news-feed-favors-some-applications_b57910#disqus_thread</comments>
<link>http://allfacebook.com/how-facebooks-news-feed-favors-some-applications_b57910</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=57910</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Buddy Media]]></category>
		<category><![CDATA[Context Optional]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Pages]]></category>
		<category><![CDATA[Syncapse]]></category>
		<category><![CDATA[Vitrue]]></category>
<pubDate>Fri, 09 Sep 2011 16:31:40 +0000</pubDate>
</item>
<item>
<title>Facebook Users Counting Down To Memorial Day</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-44690" title="memorialday" src="/files/2011/05/memorialday.jpg" alt="" width="200" height="150" />As the the <a href="http://www.allfacebook.com/facebook-involver-and-white-house-partner-on-memorial-day-app-2010-05" target="_blank">holiday weekend</a> approaches, the frequency of Facebook posts concerning Memorial Day increases in pace.<br />
 <a href="http://allfacebook.com/facebook-users-counting-down-until-memorial-day_b44648#more-44648" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-users-counting-down-until-memorial-day_b44648#disqus_thread</comments>
<link>http://allfacebook.com/facebook-users-counting-down-until-memorial-day_b44648</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=44648</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Memorial Day]]></category>
		<category><![CDATA[Status Updates]]></category>
		<category><![CDATA[Wall]]></category>
		<category><![CDATA[White House]]></category>
<pubDate>Thu, 26 May 2011 12:47:25 +0000</pubDate>
</item>
<item>
<title>Involver Ties In WordPress For Better Facebook Posts</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-20611" src="/files/2010/10/logo_involver.jpg" alt="" width="200" height="46" />Involver just became latest vendor to enable posters to create content once, push it to several channels and analyze the performance across each of them.<br />
 <a href="http://allfacebook.com/involver-ties-in-wordpress-for-better-facebook-posts_b24724#more-24724" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/involver-ties-in-wordpress-for-better-facebook-posts_b24724#disqus_thread</comments>
<link>http://allfacebook.com/involver-ties-in-wordpress-for-better-facebook-posts_b24724</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=24724</guid>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Pages]]></category>
<pubDate>Tue, 30 Nov 2010 14:49:07 +0000</pubDate>
</item>
<item>
<title>Involver Secures $8 Million In Funding</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-20611" title="logo_involver" src="/files/2010/10/logo_involver.jpg" alt="Involver Logo" width="200" height="46" />Involver, the social media marketing platform, has surpassed 100,000 customers and closed an $8 million series C funding round, led by venture firm Bessemer Venture Partners. Existing investors Western Technology Investment and Cervin Ventures also participated in the capital raising, which will be used to fuel Involver&#8217;s growth.<br />
 <a href="http://allfacebook.com/involver-capital-raisin_b20608#more-20608" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Caitlin Fitzsimmons</dc:creator>
<comments>http://allfacebook.com/involver-capital-raisin_b20608#disqus_thread</comments>
<link>http://allfacebook.com/involver-capital-raisin_b20608</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=20608</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Involver]]></category>
<pubDate>Thu, 14 Oct 2010 13:14:38 +0000</pubDate>
</item>
<item>
<title>Facebook Launches Goal Leaderboard For World Cup</title>
<description><![CDATA[<p><img src="/files/2010/06/world-cup-logo.png" alt="World Cup Logo" title="World Cup Logo" width="200" height="224" align='right' />In the spirit of competition, Facebook has launched a Goal Leaderboard on the company&#8217;s Sports page, tracking the most passionate fans of the various World Cup teams.  The Leaderboard is powered by Involver, and enables users to become fans directly from within the Page.  The leaderboard also tracks intensity, which is a measure of likes of a team within a given period of time.<br />
 <a href="http://allfacebook.com/facebook-launches-goal-leaderboard-for-world-cup_b14966#more-14966" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nick O'Neill</dc:creator>
<comments>http://allfacebook.com/facebook-launches-goal-leaderboard-for-world-cup_b14966#disqus_thread</comments>
<link>http://allfacebook.com/facebook-launches-goal-leaderboard-for-world-cup_b14966</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=14966</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Involver]]></category>
<pubDate>Fri, 11 Jun 2010 01:26:47 +0000</pubDate>
</item>
<item>
<title>Facebook, Involver, And White House Partner On Memorial Day App</title>
<description><![CDATA[<p><img src="/files/2010/05/honor-the-fallen.png" alt="Honor The Fallen Icon" title="Honor The Fallen Icon" width="150" height="194" align='right' />Facebook, Involver, and the White House, have partnered on an application to have users automatically have their status updates honor a fallen soldier.  The application also includes a feature which guides users to change their profile photo to the one pictured on the right.  It&#8217;s part of a promotion for Remember.gov, a White House-powered website which lists all of the fallen soldiers who were part of wars that America was involved in.<br />
 <a href="http://allfacebook.com/facebook-involver-and-white-house-partner-on-memorial-day-app_b14749#more-14749" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nick O'Neill</dc:creator>
<comments>http://allfacebook.com/facebook-involver-and-white-house-partner-on-memorial-day-app_b14749#disqus_thread</comments>
<link>http://allfacebook.com/facebook-involver-and-white-house-partner-on-memorial-day-app_b14749</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=14749</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[America]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[Memorial Day]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[White House]]></category>
<pubDate>Mon, 31 May 2010 14:45:37 +0000</pubDate>
</item>
<item>
<title>Are Public Profiles The Next Big Advertising Channel On Facebook?</title>
<description><![CDATA[<p><img src='http://www.allfacebook.com/images/usweekly-page.gif' width='185' height='170' align='left' alt='-US Weekly Page Screenshot-' />While Facebook applications are known for flashy ads that will use dirty tricks to get users to click on them, Facebook public profiles have been able to avoid having advertisements placed on them.  According to <a href='http://adage.com/mediaworks/article?article_id=136214'>AdAge article</a> yesterday, public profiles are no longer virgin territory for sponsors.  Us Weekly has successfully sold sponsorship to State Farm on their public profile.</p>
<p>So is the beginning of a greater trend?   <a href="http://allfacebook.com/public-profile-advertising_b5335#more-5335" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nick O'Neill</dc:creator>
<comments>http://allfacebook.com/public-profile-advertising_b5335#disqus_thread</comments>
<link>http://allfacebook.com/public-profile-advertising_b5335</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=5335</guid>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Involver]]></category>
		<category><![CDATA[US Weekly]]></category>
<pubDate>Fri, 24 Apr 2009 10:18:39 +0000</pubDate>
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