With Facebook’s first-quarter earnings call set for Wednesday after the close of trading, digital marketing agency 3Q Digital offered a preview of the social network’s potential advertising results by sharing data from its clients across a variety of advertiser objectives and verticals.
Facebook announced version 1.1 of its Paper iPhone application, with new features including notifications for birthdays and events; photo comments; group updates; and new article covers for select publishers.
Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
Facebook is officially introducing a feature it has toyed with in simpler form in the past, as the social network announced the launch of Nearby Friends in a Newsroom post, saying that it will be available to U.S. Android and iPhone users “in the coming weeks.”
The latest solution to help users cut through the clutter of their multiple social media accounts comes from Sparksfly, which announced the release Wednesday of its social network consolidation tool, Sparksfly 2.2, on the iTunes App Store and Google Play.
Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.
Facebook’s privacy settings, which change often, can be confusing and overwhelming for users, but the company is committed to changing that. The social announced to reporters Tuesday that there will be clearer calls to action so that users can better understand with whom they’re sharing content.
King.com‘s Candy Crush Saga has enjoyed a consistent spot as the top-grossing application on iOS since March 2013. However, the game’s reign seems to have ended. Supercell‘s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans has raked in more than $7 million in revenue, according to AppData. Candy Crush Saga earned about $6.1 million in the same time period.
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages.