We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.
Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Brands looking for innovative ways to bring traffic into their physical stores have found success using the iOS Passbook application, which allows nearby businesses to send deals directly to the iPhone. Now companies can provide innovative Passbook coupons through Woobox, a Facebook app developer.
Apple’s iOS 6 isn’t the only update coming out of Cupertino, Calif., Wednesday, as OS X Mountain Lion v10.8.2 was rolled out, as well, and the operating system for Macintosh desktops added several Facebook-centric features.
Facebook Co-Founder and CEO Mark Zuckerberg laughed off the thought of a Facebook phone Tuesday, but many of the features that users would want from that mythical product can be found in Apple’s iPhone 5, which was announced Wednesday. The newest smartphone and iTunes will feature Facebook integration as part of the company’s plan to deepen its ties with the social network via the iOS 6 software update.
We all heard the Apple Worldwide Developers Conference (WWDC) keynote in June announcing all of the exciting new features of iOS 6. In addition to Siri’s new powers, the deep Facebook integration has developers and iPhone users drooling. However, very little was discussed regarding the Facebook like functionality in the iTunes App Store. Although this feature isn’t as sexy, I believe that this integration is a game-changer.