Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook engineers have solved a long-term mobile bugging issue in iOS, reducing its crash rate by more than 50 percent. According to the company’s engineering blog, one of mobile’s top crashes was in the Apple Core Data system. The team received the crashes into a report analyzer, but it took months for them to create the correct approach to the problem.
Not surprisingly, most page administrators post to their pages via Facebook on the desktop, but which third-party apps do they use? According to a study by social analytics provider Quintly, Hootsuite tops the list.
Facebook announced two changes to its platform policy for developers that will go into effect Nov. 5: Games that include mandatory or optional in-application charges must disclose those charges in their app descriptions, and users must not be offered incentives to use social plugins or like pages.
A unique take on selling products via Facebook was introduced by Tel Aviv, Israel-based Happysale, which announced that its applications for iOS and Android – which allow users to share the stories behind the items they are selling — are now out of beta.
The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.