Facebook released updated version of its Pages Manager applications for iOS and Android, featuring easier access to tools for page administrators, quicker navigation to page activity and insights, and more direct access to its action bar.
The second application from Facebook Creative Labs, Slingshot, was officially released Tuesday after a brief cameo last week, and what is being billed as the social network’s answer to Snapchat is available for iPhones running iOS 7 via the iTunes App Store, and for Android devices running Jelly Bean and KitKat via Google Play.
The popularity of Facebook’s Paper iPhone application has been slipping of late, and the social network added a slew of new features to its update, version 1.2, with an eye toward rekindling interest in the app.
Facebook announced an update for its iPad application, in which a new column was added on the right-hand side of News Feed, which includes birthdays, events, and four new sections aimed at promoting engagement with trending topics, videos, and games.
Facebook released new versions of its flagship applications for iOS and Android Wednesday, with the iOS app adding some unannounced tweaks to its recently introduced opt-in Nearby Friends feature, while the major addition to the Android app was the ability for users to like posts, photos, and pages while they are offline.
Many Facebook users will be happy to learn that the social network will soon roll out ad preferences, a tool that explains why specific ads are served to them and allows them to choose which interests should be used in determining the ads they see. However, some of those users may not be too thrilled with Facebook’s simultaneous announcement that it will also begin factoring in data from websites and applications outside of the social network, although it stressed that users can opt out of this form of ad targeting.