
Even though the results of the Iowa caucus are known, social media firms continue to rehash the votes in an attempt to answer the simple question: Did Facebook and other social media platforms predict the outcome in Tuesday’s election?

Even though the results of the Iowa caucus are known, social media firms continue to rehash the votes in an attempt to answer the simple question: Did Facebook and other social media platforms predict the outcome in Tuesday’s election?
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
As the first votes in the 2012 elections are cast today in Iowa’s caucuses, Facebook data shows that Ron Paul has the most viral reach.

With exactly one week before voting gets underway in the Republican presidential primary contest, new polling and the Inside Facebook 2012 Election Tracker convey a fluid field before next Tuesday’s Iowa caucus.