Facebook released version 9.0 of its flagship iOS application, and the most prominent new feature is the ability for users to reply directly to comments on posts by pages that have enabled the feature.
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages.
Facebook rolled out an update to its flagship application for iOS, version 8.0, and the one major change is the ability to select specific friends to share photos with, in addition to the already existing options of all friends and smart friend lists.
Facebook users looking for a way to search for coupons from retailers that are based on their personal interests and preferences may want to check out Savor, a desktop and iPad application that taps into users’ “social DNA” to deliver them the most relevant results.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Backstreet Boys wishing Facebook a happy 10th anniversary; as well as the photo atop the post, posted by former President George W. Bush, of Jay Leno holding up the portrait Bush painted in honor of Leno’s last episode as host of “The Tonight Show with Jay Leno.”
Despite Instagram’s rapid growth, the Facebook-owned photo- and video-sharing network still does not have an official application for Apple’s iPad tablet, and developer Codegent is looking to fill the void with Flow, which debuted on the iTunes App Store this week.
Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.
Locations such as retail outlets that want to display real-time like totals can use Fliike from French startup Smiirl if they opt for a stand-alone counter device, or LikeScreen from Pretty.Digits for any HDMI-compatible screen. Now Apple’s iPad tablet is an option with the release of the Like Counter Pro application, also from Pretty.Digits.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.