Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook engineers have solved a long-term mobile bugging issue in iOS, reducing its crash rate by more than 50 percent. According to the company’s engineering blog, one of mobile’s top crashes was in the Apple Core Data system. The team received the crashes into a report analyzer, but it took months for them to create the correct approach to the problem.
Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.
Apple’s iconic iPad tablet has many uses, including connecting visitors to retail stores and other places with those businesses’ Facebook pages, as previously demonstrated by applications including Like Counter Pro and LikeScreen. Droplikes became the latest app to enter this space, with features far beyond merely collecting and displaying likes.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Electronic payments provider Square, one of Facebook’s partners in its Facebook Fit initiative for small and midsized businesses, provided five tips for businesses eyeing electronic payments in a post on the Facebook for Business page.
Facebook announced an update for its iPad application, in which a new column was added on the right-hand side of News Feed, which includes birthdays, events, and four new sections aimed at promoting engagement with trending topics, videos, and games.
The video-sharing application and Snapchat competitor that was first reported by Financial Times last month appears to be ready to “Slingshot” itself onto the iTunes App Store, as TechCrunch, The Verge, and sister blog Inside Facebook all caught glimpses of a listing for the new Slingshot app before Facebook began to remove it from the App Store, and AllFacebook spotted it on the App Store page for Malaysia (still live at the time of this post, with a release date of June 10).