What difficulties did Engineering Manager for Paper Scott Goodson and his team encounter while developing the social network’s recently introduced iPhone application, and how did they overcome those difficulties? Goodson offered a behind-the-scenes peek in a post on the Facebook Engineering blog.
Facebook released an update to its Paper iPhone application, and the most prominent new feature is the ability to share posts via Facebook messages, text messages, or email, rather than solely with friends.
New Facebook iPhone application Paper debuted on the iTunes App Store Monday, so users likely haven’t had a lot of time to become familiar with it. Online education platform Grovo shared some video tutorials with AllFacebook to help Paper users take full advantages of their apps.
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.
On the same day that Facebook released Paper, its new iPhone application, New York-based startup FiftyThree posted a statement on its website urging Facebook to change the app’s name, since it launched its own, well-established Paper app in March 2012.
Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.
The proof is in the Paper: Merely hours after Facebook Co-Founder and CEO Mark Zuckerberg discussed the social network’s focus on building separate mobile applications beyond its flagship apps during the company’s fourth-quarter earnings call Wednesday, Facebook officially announced the rollout of Paper, which has been rumored since earlier this month.
Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.