Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
Wondering what to do this weekend and want to see where the hotspots are in your city? HugeCity mines Facebook’s public event data to bring it all together. Now HugeCity has an iOS application, as well as a fresh look for its website.
Contrary to an erroneous report in The Guardian last week, Facebook isn’t losing users in the U.S. They’re just changing up their habits. According to figures provided to AllFacebook by Nielsen, Facebook users are shifting more of their social network time to their mobile devices and away from desktop. In March 2013, U.S. visitors to Facebook’s mobile application (Android & iOS) spent an average of 6 hours, 49 minutes on the site, compared to 6 hours, 44 minutes on average on desktop.
Pretty soon, TweetDeck users will not be able to manage their Facebook accounts. TweetDeck announced Friday that it will shutter its Facebook integration, as well as its AIR, Android, and iPhone applications, May 7.
At this moment, you probably have dozens of Facebook event invitations — birthday parties, reunions, concerts, poetry readings, and the random “I have a new phone and need your numbers” request. Calendo, an iPhone app that launched Wednesday, sorts through these events (as well as others in your area) to recommend only the best ones. In beta, those who used Calendo went to twice as many events.
According to reports, Facebook has quietly hired Richard Williamson, who led the ill-fated Apple Maps effort and was fired last November, and Loren Brichter, designer of the original Twitter iPhone application and word-puzzle game Letterpress.
Although Apple will likely not cede the iPhone’s home screen for Facebook Home, iOS users Tuesday will get access to Chat Heads capability. Facebook announced that iPhone and iPad users will have this update sometime Tuesday and be able to use the company’s newest messaging feature. Additionally, iPad owners will be switched over to the redesigned News Feed with this update.
Facebook Thursday unveiled the closest thing to a Facebook phone, with Home. Select Android devices will have access to Home starting April 12, and it will later become available to more users. This news was met with curiosity, excitement, and a little bit of fear, knowing that Facebook would go from being a part of the phone to being a part of the entire mobile experience.
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Fortune Senior Writer Jessi Hempel last week, one week before the social network’s introduction of its Home overlay for Android phones, saying of Facebook’s earlier mobile efforts, “We were just kind of really behind in terms of the quality level we wanted to be providing.”