Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.
Facebook engineers have solved a long-term mobile bugging issue in iOS, reducing its crash rate by more than 50 percent. According to the company’s engineering blog, one of mobile’s top crashes was in the Apple Core Data system. The team received the crashes into a report analyzer, but it took months for them to create the correct approach to the problem.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
The second application from Facebook Creative Labs, Slingshot, was officially released Tuesday after a brief cameo last week, and what is being billed as the social network’s answer to Snapchat is available for iPhones running iOS 7 via the iTunes App Store, and for Android devices running Jelly Bean and KitKat via Google Play.
The popularity of Facebook’s Paper iPhone application has been slipping of late, and the social network added a slew of new features to its update, version 1.2, with an eye toward rekindling interest in the app.
The video-sharing application and Snapchat competitor that was first reported by Financial Times last month appears to be ready to “Slingshot” itself onto the iTunes App Store, as TechCrunch, The Verge, and sister blog Inside Facebook all caught glimpses of a listing for the new Slingshot app before Facebook began to remove it from the App Store, and AllFacebook spotted it on the App Store page for Malaysia (still live at the time of this post, with a release date of June 10).
Facebook Changes Default Privacy Setting For New Users To Friends From Public, Announces Launch Of Privacy Checkup Tool
Users’ privacy is a perpetual hot-button issue for Facebook, and the social network announced several steps Thursday aimed at simplifying users’ efforts to control who sees their content, including changing the default privacy setting on new users’ posts to friends from public, and starting the rollout of a new, expanded privacy checkup tool to help users review their settings.