IPO

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Why Facebook Needs to Focus on the Phone Call

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Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.

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VIDEO: Mark Zuckerberg Is No. 8 On ‘CNBC First 25: Rebels, Icons & Leaders’ List

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As part of its 25th-anniversary celebration, CNBC compiled the “CNBC First 25: Rebels, Icons & Leaders” list of the 25 people “who have had the greatest influence, sparked the biggest changes, and created the most disruption in business over the past quarter century.” A familiar name appeared at No. 8: Facebook Co-Founder and CEO Mark Zuckerberg.

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