IPO

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

VIDEO: Mark Zuckerberg Is No. 8 On ‘CNBC First 25: Rebels, Icons & Leaders’ List

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As part of its 25th-anniversary celebration, CNBC compiled the “CNBC First 25: Rebels, Icons & Leaders” list of the 25 people “who have had the greatest influence, sparked the biggest changes, and created the most disruption in business over the past quarter century.” A familiar name appeared at No. 8: Facebook Co-Founder and CEO Mark Zuckerberg.

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4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only

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If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.

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