Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.
While other Facebook page-management utilities track engagement and metrics in real-time, trying to figure out which posts to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page administrators when posts should be promoted.
Facebook is preparing for a major expansion of its European headquarters in Dublin, with Independent.ie reporting that the social network reached a €3.5 million ($4.58 million) agreement to rent space for at least 800 employees in the Daniel Libeskind building in Grand Canal Square.
Facebook has been battling users who either don’t exist in real life or are using a pseudonym, but the company has met resistance in Germany. However, a judge ruled Wednesday in an appeal case that German privacy laws (which would allow users to have whatever name they want on the social network) do not apply to Facebook, as the company’s European base is in Ireland, where regulations are more lax.
The long-running saga of Paul Ceglia may finally be nearing its end, as U.S. District Court for the Western District of New York Judge Leslie Foschio recommended that the lawsuit in which Ceglia claims to own one-half of Facebook be dismissed.
As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.
Facebook announced partnerships with 18 mobile operators in 14 countries aimed at providing users with free or discounted data access for its Messenger for Android, Messenger for iOS, and Facebook for Every Phone mobile applications.