In the box office and on Facebook, Tony Stark has trumped Jay Gatsby. Among the top-grossing movies from this past weekend, Iron Man 3 bested The Great Gatsby in terms of new likes over the past week. Additionally, it appears that the big-screen adaptation of The Great Gatsby has led to more likes for the Facebook page of the legendary book.
After the lights went out in the Superdome during Super Bowl XLVII, Facebook users flocked to the page for blockbuster movie Iron Man 3, which was the first ad shown after the blackout. According to new statistics from Facebook analytics and advertising company Optimal, Iron Man 3 showed the highest fan growth of any Super Bowl advertiser.