The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
Israeli hotel chain Fattal Hotels combined the historic Passover tradition of hiding the afikoman with the modern photo-sharing capabilities of Instagram for its “Fattal’s Afikoman Treasure Hunt” campaign.
Last Friday marked the one-year anniversary of Facebook’s acquisition of mobile application-development platform Parse, and the social network said the number of apps built on the platform has soared by some 250 percent in the past year, to more than 260,000.
Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you’ve walked every day, or how many minutes you walked, ran, drove, or rode, and it will tell you the distance you traveled every day, and even how many calories were burned in any activities you did.
Facebook Releases Second Global Government Requests Report, Adds Requests To Restrict, Remove Content
Facebook announced the release of the second edition of its Global Government Requests Report, and this time around, it added government requests to restrict or remove content to the information it previously provided on government requests for account information.
Facebook has a new general manager for Israel, as The Jerusalem Post reported that Adi Soffer Teeni, chairman of English grammar and spelling tool Ginger, will assume the post at the social network’s office in Ramat Gan.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of National Basketball Association superstar and Miami Heat Forward LeBron James after setting a career high of 61 points in one game.
Facebook has gone to the dogs, but it’s for a worthy cause: Israeli ad agency Ecaliptoos is helping to call attention to the plight of dogs who have spent more than two years in shelters with its promotion of Facebook page Forgotten in Cages.
When Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct private-messaging and group-messaging feature in December, the wheels started turning among marketers trying to figure out how to exploit the feature. Israeli hotel chain Fattal Hotels came up with one way to do so.
Facebook is beginning to roll out language-specific names for users, allowing their names to be displayed in the native languages of a select few countries.