Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.” However, a copy was leaked to TechCrunch.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
UPDATED: The final episode of AMC’s hit drama, “Breaking Bad,” aired Sunday night, and more than 3 million Facebook users generated more than 5.5 million interactions during the show, according to the social network, which added that in the series’ fifth and final season alone, there have been 23.68 million posts and interactions related to “Breaking Bad,” from 11.14 million unique users.
Since Facebook launched its bug bounty program two years ago, more than $1 million in rewards has been handed out to 329 people in 51 countries, Security Engineer Collin Greene reported in a note on the Facebook Security page.
Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
Google confirmed reports earlier this week that it has acquired Israel-based satellite-navigation startup Waze, which had been in talks with Facebook until those discussions were reportedly tabled late last month.