Facebook open-sourced security tool osquery late last month, allowing engineers to write SQL-based queries efficiently and easily to explore operating systems and monitor their infrastructure. In a note on the Protect the Graph page, security engineer Ted Reed offered a look at how osquery can be used to detect suspicious activity within infrastructure.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.
BandsInTown, the top concert-discovery application on Facebook, plans to deepen integration within the social network. The app, which reaches more than 20 million unique Facebook users per month, wants to connect more fans through concerts they’re planning to see. BandsInTown CEO Julien Mitelberg spoke with AllFacebook about how the app will use open graph technology to make Facebook users more aware of events featuring their favorite artists.
Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.
We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.
Running a successful Facebook page is often more about science and accuracy than about socializing. You probably already know this from your personal page: You can post great content at the wrong time or under an unattractive title, and it will hardly be noticed. The AutoCAD WS application Facebook fan page now exceeds 200,000 fans (for a business-to-business app; not a company). I had the honor of working on that fan page from the “create new page” step to the point when it reached 100,000 fans. During that time, I learned a lot, namely that simple tweaks and tricks can leverage your content significantly.
Many popular Facebook games are like fireworks: They rise and explode, then disappear. SongPop, recently named Facebook’s top game of 2012, relies on more than pyrotechnics to please users. Mathieu Nouzareth, CEO of SongPop developer FreshPlanet, told AllFacebook that the game has stayed popular simply because people have always and will always love music.