Facebook made some announcements about its Autofill with Facebook mobile payments feature at its F8 global developer conference in San Francisco Wednesday, making the feature available to Facebook commerce provider Ecwid, as well as testing an extension of Autofill with Facebook with test partner JackThreads, TechCrunch reported.
Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads
The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.
The mobile payments product test Facebook confirmed last month is going live on a small scale Monday night, with pilot partner men’s apparel site JackThreads joined by photo-book provider Mosaic on the shopping application side and by payment processors PayPal, Stripe, and Braintree.
Move over, PayPal: Facebook confirmed a report by AllThingsD that it will test a new payments product that will allow Facebook credentials to be used by users completing transactions on mobile applications.
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.
Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors.
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.