When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
Facebook jumped into the hard plastic gift card market in January with the Facebook Card, which allows you to spend and keep track of money used at places such as Sephora, Jamba Juice, and Olive Garden. We haven’t heard much about it lately, but it appears that Facebook has partnered with drugstore Rite Aid to sell more Facebook Cards.
Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.