The Audience Operating System from analytics company Acxiom is now integrated into the Shift Open Marketing Cloud, tying comprehensive data and media buying together, the two companies announced Tuesday.
Real-time marketing platform Shift announced Tuesday that it finalized a $6 million series-B funding round, led by DN Capital.
Former Facebook Vice President of Sales, Western region Paul Ollinger joined Shift as president, after having served as an advisor to the social marketing platform since 2011.
Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Adam Gerston, one of the leaders of Facebook’s Preferred Marketing Developers program, became the latest high-profile executive to leave the social network, and he will join Shift as vice president of strategic partnerships.