James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.
Facebook will host a panel discussion on performance marketing on the social network on its Facebook Studio page Thursday, followed by a live question-and-answer session.
