What is the relationship between conversions and clicks? Atlas Insights head James Dailey took his shot at answering the question in a blog post, reminding brands that the purchase is the end goal, not the click.
Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness
James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.
Facebook will host a panel discussion on performance marketing on the social network on its Facebook Studio page Thursday, followed by a live question-and-answer session.