Jamie Thompson

Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

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Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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Photo-Marketing Platform Pongr Takes Aim At Monetizing Facebook Photos With Sightec Technology

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Facebook is constantly exploring ways to monetize its news feed, but what about the 350 million photos that are added to the social network each day? That’s where photo-marketing platform Pongr is looking to play a role, with help from an intellectual-property portfolio it acquired from Israeli computer vision research-and-development company Sightec.

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