Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.
Facebook is constantly exploring ways to monetize its news feed, but what about the 350 million photos that are added to the social network each day? That’s where photo-marketing platform Pongr is looking to play a role, with help from an intellectual-property portfolio it acquired from Israeli computer vision research-and-development company Sightec.