Is Facebook hemorrhaging users in the U.K., or is it a statistical anomaly?
In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles which only exist to boost pages’ numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat-out paid for them.
Facebook analytics firm Socialbakers announced Monday that it has raised $6 million in investments from Index Ventures, as well as additional funding from first-round investors such as Early Bird Ventures.
Every marketer on Facebook is trying to figure out just who makes up their fan base — men, women, college graduates, wine lovers, speakers of Swahili, etc. Socialbakers has developed a program — Market Insights — that helps brands or anyone else who runs Facebook pages gain a better understanding of who is on the social network, based on their country, interests, activities, family status, gender, age, and many more categories.