Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
Facebook reversed a trend of six consecutive quarters of declining market share in social logins, posting a 1.5 percent gain in the second quarter of 2014, according to customer-profile-management technology provider Janrain.
User-generated content can be a valuable resource for brands on Facebook and other social networks, and customer profile-management provider Janrain will help its clients tap that resource with its launch of Janrain User-Generated Content.
Most mobile applications include social logins, and Facebook Login is the most-used one by a healthy margin. At its F8 global developer conference in San Francisco Wednesday, the social network introduced a new Anonymous Login feature for developers to include in their apps, as well as a new version of its standard Login, and a redesigned app control panel.
Customer profile-management provider Janrain offered its take on social login trends for the first quarter of 2014, which differed markedly from the conclusions provided by consumer-management-suite provider Gigya earlier this week on the same topic.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
Facebook is still dominant when it comes to social login, but its share of the sector slipped slightly in the third quarter, as Google Plus Sign-In began to chip away at its lead, according to a study by user-management platform Janrain.
User-management solutions provider Janrain tapped Facebook’s open graph technology to launch one-click sharing, allowing users to contextually share activities from brands’ websites, either automatically or via a single click.