Japan

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

What Barriers Must Internet.org Overcome to Connect the Remaining 4.4B People with No Access?

McKinseyAccessBarriers304

The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.

Read more

Facebook Fit: How The Yarn Co. Uses Facebook To Market To An International Audience

FacebookFitTavyRonen304

I caught up today with Tavy Ronen, co-owner of The Yarn Co., a yarn shop in Manhattan, to discuss how her small business markets its products around the world using Facebook. The Yarn Co. has six employees, including Ronen and her brother, the other co-owner. Ronen was on a panel at the Facebook Fit conference for small businesses Tuesday at Skylight Clarkson Square in New York. I asked Ronen how she chooses which countries to market to using the social network, why she doesn’t like to schedule posts ahead of time, how lookalike audiences has helped The Yarn Co. boost its number of Facebook fans in only three weeks, and more.

Read more