A total of 57 percent of social media users in the U.S. have liked their favorite brands, but when asked what impact their friends’ likes had on them, the most common answer (35 percent) was none, according to new study by Adobe on the state of online advertising.
Nearly twice as many attempts by kids to circumvent the parental controls of users of Kaspersky Lab’s products were aimed at Facebook and other social networks in May than at pornography sites, the Internet security firm reported.
The ax has begun to fall at troubled game developer Zynga again, as the company confirmed that it will lay off 18 percent of its workforce, lowering its pretax annualized cash expenses by $70 million to $80 million, and AllThingsD reported that Zynga is shuttering its offices in New York, Los Angeles, and Dallas.
If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Game developer Zynga and Facebook, once virtually intertwined, continue to drift further apart from each other, as Zynga announced in a post on its blog that while login with Facebook will still be an option for game players, it will no longer be a requirement starting next week.
The cutbacks continue at struggling game developer Zynga, as Chief Operations Officer David Ko announced in a post on the company’s blog that it will close its studio in Baltimore and consolidate its offices in Texas and New York.
As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.
Since 2010, PayPal has been one of the main methods of payment for Facebook developers. But as Facebook grows, the company is changing its PayPal policies for new developers in emerging markets, such as China, Brazil, and India. According to TechCrunch, developers in several countries must show extra identification as a means of authentication, such as photo IDs or incorporation papers, in order to be paid via direct deposit.
Facebook is increasingly becoming an international phenomenon, as Co-Founder and CEO Mark Zuckerberg has said that his goal for the company is to connect the world. While that might take a while, Facebook is rapidly growing in countries such as Brazil, South Korea, and Russia, according to new data from sister company Quintly (formerly AllFacebook Stats).