Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.
Last Friday marked the one-year anniversary of Facebook’s acquisition of mobile application-development platform Parse, and the social network said the number of apps built on the platform has soared by some 250 percent in the past year, to more than 260,000.
The winner of Facebook’s fourth annual Hacker Cup was Gennady Korofkevich of Russia, who took home a $10,000 grand prize, edging second-place Tomek Czajka of the U.S., who finished second, mirroring his finish in the 2012 Hacker Cup, and took home $3,000; and Makoto Soejima of Japan, who finished third and collected $2,000.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a study by Facebook Preferred Marketing Developer and consumer-management-suite provider Gigya.
Facebook is still dominant when it comes to social login, but its share of the sector slipped slightly in the third quarter, as Google Plus Sign-In began to chip away at its lead, according to a study by user-management platform Janrain.
Facebook Chief Marketing Officer David Fischer is thinking global, saying at K8: Kenshoo Global Client Summit in Sausalito, Calif., Monday that as the social network’s user base increases in countries, ad revenue growth is rising in tandem.
Facebook still uses encryption keys with 1,024-bit lengths, while the industry standard used by Internet companies — including Apple, Microsoft, Twitter, Dropbox, and MySpace — is 2,048 bits, and that may have enabled the National Security Agency to more easily gain access to its servers, CNET reported.