Cloud-based social marketing platform Shoutlet announced that Roy Jugessur joined the company as head of Europe, the Middle East, and Africa.
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.
Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.