Javier Mascherano

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions

ArgentinaFlagSoccer304

The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.

Read more

Facebook Weekly Highlights Serves Up U.S. Open, Kelly Clarkson’s Engagement Shoot

UsainBolt

Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the right, of track superstar Usain Bolt showing off the three gold medals he won at the IAAF World Championships in Moscow Tuesday; as well as the photo below of Black Eyed Peas vocalist Fergie and her husband, Josh Duhamel.

Read more