Brand advocates can be an essential cog in the Facebook marketing machine, and social media software company Expion teamed up with agency Ignite Social Media on Social Advocator for Fans, an application that provides those influencers with customized content that they can share with their Facebook friends and followers on Twitter and LinkedIn.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
We’ve got an exclusive infographic showing global fandom for major automotive brands.
Administrators of the official Jeep Facebook page posted a status update yesterday instructing fans to submit their personal Jeep photos to Flickr instead of Facebook. While this move by Jeep seems counterintuitive, the American manufacturer apparently had so many photos being uploaded by fans they exceeded Facebook’s photo album size for Photos by Others with 20,000 total photos. Instead of asking fans to stop submitting photos, they are sending fans to Flickr for photo uploads while Facebook “fixes the glitch”.