Facebook’s announcement last month that it will include data from non-Facebook websites and applications in its ad preferences tool did not sit well with two privacy advocacy groups.
The use of facial-recognition technology is a contentious one, both on Facebook and overall, and the social network is one of several companies that will assist the Department of Commerce in crafting a voluntary code for its use.
Responding to criticism of the changes to its data use policy and statement of rights and responsibilities, announced last week, Facebook said it will delay the implementation of those changes.
The changes Facebook announced last week to its data use policy and statement of rights and responsibilities have drawn the ire of consumer privacy groups, as six of them sent a letter to the Federal Trade Commission Wednesday expressing concerns over the use of users’ personal data in advertising, The New York Times’ Bits blog reported.
Facebook launched another initiative aimed at keeping teens safe on the social network, teaming up with the National Association of Attorneys General on a consumer-education program aimed at teens and their parents, elements of which will be hosted on the Facebook Safety page.
Facebook has compiled myriad data about what users are doing on the site. What about when they go to another corner of the Web? The company has partnered with Datalogix in an effort to see if people who see ads on the social network end up actually buying the products. There’s already a movement for the Federal Trade Commission to investigate the deal.