In yet another example of consolidation in the Facebook marketing sector, enterprise marketing technology provider Unified, a Facebook Preferred Marketing Developer, announced Monday that it acquired Facebook pages analytics and management solution and fellow PMD PageLever.
Facebook page administrators want to go where the conversation is. It’s not always in the most recent post. That’s what PageLever’s newest product — Now — wants to solve. With PageLever Now, marketers can see real-time analytics based on the most recent likes, comments, and shares, whether the post happened today, yesterday, or last month.
Facebook’s mobile user base is growing, but how quickly? New statistics from social analytics firm PageLever show that 19 percent of new Facebook fans in August came from mobile, compared with only 5 percent in May.