When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Facebook application creator ShortStack will always be intertwined with the social network, but the company is branching out with its launch of Campaign Builder, which brings its users’ campaigns to all destinations, Web and mobile.
On this last day of 2013, AllFacebook compiled a list of our 10 top posts for the year in terms of page views, and the list turned out to be quite diverse.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.
Facebook Tuesday announced updated guidelines for promotions on the social network, and the most prominent change was the removal of the requirement that promotions be administered via applications only.
In June, Facebook announced that status updates could include “clickable” hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren’t clickable, they were sort of insider jokes for their friends and fans. But they’ve been a popular way for users to track conversations and topics on Twitter, Instagram, and Google Plus, and, since social networks often steal popular features from competitors, it wasn’t a big surprise to see hashtags make their way to Facebook.
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker: