Jim Belosic

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

5 Awesome Facebook Timeline Contest Ideas

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Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.

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How Big Brands Use Hashtags On Facebook, And How You Can, Too

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In June, Facebook announced that status updates could include “clickable” hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren’t clickable, they were sort of insider jokes for their friends and fans. But they’ve been a popular way for users to track conversations and topics on Twitter, Instagram, and Google Plus, and, since social networks often steal popular features from competitors, it wasn’t a big surprise to see hashtags make their way to Facebook.

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3 Things You Still Shouldn’t Do With Your Facebook Cover Images

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Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.

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5 Changes That Would Greatly Improve Facebook

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Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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How To Make Your Facebook Page Do Triple Duty For Your Business

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If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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4 Mistakes That Will Get Your Facebook Contest Shut Down

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Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest.  Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application.

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