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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Looks To Help Advertisers Sharpen Their Aim With Launch Of Core Audiences

DoubleCork304

Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.

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How To Use Facebook’s Graph Search To Supercharge Your Professional Network

JoshuaWaldman

Graph Search is a way to explore Facebook’s wide array of information about people. Considering the huge amount of information Facebook has about people — what they’re interested in, books they read, restaurants they like, etc. — it’s surprising that the company has taken this long to create a social graph-enabled search engine. Better late than never!

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