Despite the fact that it’s difficult to go online these days without tripping over post after post after post after post about how Facebook and the employment part of people’s lives do not mix well, it’s also difficult to go online and not find studies showing that these warnings are being ignored, and the latest comes by way of AVG Technologies.
Despite statistics showing that more college admissions officers, as well as hiring managers, check applicants’ Facebook pages, many teenagers are still lax about social media security, continuing to post content that is detrimental to their online reputation. Michael P. Grace, president and CEO of Virallock, spoke with AllFacebook about the mistakes that high school and college students are making on Facebook and how they can clean up their acts for a better future.
Facebook is still the social network of choice among the U.S. work force, with 83 percent of respondents to a survey by social recruiting platform Jobvite having Facebook profiles, but Twitter and LinkedIn showed strong gains in 2012 versus 2011. Those Facebook, Twitter, and LinkedIn accounts are likely active, as well, as Jobvite also found that three-quarters of respondents were actively looking for or open to new jobs.
Ad targeting has become standard practice on Facebook, as advertisers can now point their messages toward people who are 25 years old, living in Miami, have been to college, and list baseball as an interest. Ziv Eliraz, CEO of social recruiting platform Zao, thinks employers can use similar tactics to target job ads to those who have work experience and education relevant to the positions.
After California passed a law banning employers from asking from social media passwords, one CEO fired back in a blog post, criticizing the state for restricting businesses from being able to fully use the resources available to them to make the best hires.
When most people think of a social media site that’s tailored to job searching and recruitment, the obvious answer seems to be LinkedIn. However, Facebook is becoming more prominent in those arenas just by sheer volume. Many of the site’s 955 million users are eager to connect their job applications to their profiles, according to Susan Vitale, chief marketing officer of recruitment platform iCims. Vitale told AllFacebook that through iCims’ technology, more people are tying their application to their Facebook pages than their LinkedIn profiles.
Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.