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Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Durgesh Kaushik, Facebook’s SMB Marketing Manager For Europe, Middle East, Asia, Departs Company

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Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.

Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.

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FirstJob Uses Facebook To Connect College Grads With Employment

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LinkedIn may be a great resource for professionals to connect with and contact other people regarding job opportunities, but about those who are fresh out of college with resumes full of part-time jobs and internships? Eyal Grayevsky figured that college students and recent graduates usually have more Facebook friends than LinkedIn connections, so he helped create FirstJob to enable the newest job seekers to find employment through Facebook relationships. The site officially launched Monday.

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STUDY: How Do Facebook Friends Affect The Job Hunt?

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Facebook is increasingly being used as a job search tool, both for employers and applicants. But it’s much more than that. Facebook users announce employment changes, chat with friends about openings, and seek out new opportunities with close friends and acquaintances. But how do these relationships on Facebook affect not only the likelihood of finding jobs, but job-seekers’ moods during the hunt? Facebook recently partnered with a Carnegie Mellon University researcher to find out.

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Facebook Prompts Users To Give Gifts When Friends Share Good News

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Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.

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