Jocelyn Goldfein

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

The Woman Behind News Feed: Facebook Director Of Engineering Jocelyn Goldfein

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When Facebook users howl in protest over changes to its news feed, those cries do not fall on deaf ears, but Director of Engineering Jocelyn Goldfein, the woman responsible for the area where users of the social network spend most of their time, has an answer for them: “If we don’t disrupt ourselves, someone else will disrupt us. We have to constantly improve. If today’s Facebook was the same as the 2007 Facebook, we’d be dead.”

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