As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.
4Q EARNINGS CALL: Facebook’s Mobile Ad Revenue Of $1.25B Accounts For 53% Of Total Revenue; Monthly Active Users Now Total 1.23B, 296M Mobile-Only
If there were any doubts that Facebook is now a mobile company, the social network’s fourth-quarter earnings call Wednesday quashed them all, as mobile ad revenue during the period topped the $1 billion mark for the first time, at $1.25 billion — higher than the company’s total revenue in the fourth quarter of 2012 — and it also accounted for more than one-half of total revenue for the first time, at 53 percent.
Facebook continued its efforts to simplify its advertising offerings with Tuesday’s announcement that image sizes for ads on the social network have been updated and streamlined, making them consistent across all types of placements.
Facebook Preferred Marketing Developer Adotomi announced Tuesday that it has launched a program that tracks actions within mobile applications that originated from Facebook ads. The Adotomi Universal Mobile App Tracking Platform allows advertisers to see how effective their Facebook ads are through the lens of their mobile apps.