So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?
Facebook Vice President of Global Marketing Solutions Carolyn Everson is still holding out hope for a reconciliation between the social network and automaker General Motors, telling Business Insider at its Ignition 2012 conference in New York last week that the two companies are talking.
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, The Wall Street Journal reports.
Why did General Motors pull $10 million of advertising off Facebook? According to reports, it came down to an issue of page control, meaning, GM wanted to take over an entire page with its branding, and Facebook declined.