Jon Loomer - AllFacebook

Jon Loomer - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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]]> Justin Lafferty http://allfacebook.com/facebook-1q-ad-vision_b116439#disqus_thread http://allfacebook.com/facebook-1q-ad-vision_b116439 http://allfacebook.com/?p=116439 Wed, 01 May 2013 19:56:46 +0000 Facebook Expands Promoted Posts Option To ‘Everyone’ Facebook has been tweaking the options within promoted posts for pages, but social media expert Jon Loomer noticed recently that page administrators can now promote posts to everyone on the social network.

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]]> Justin Lafferty http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535#disqus_thread http://allfacebook.com/facebook-expands-promoted-posts-option-to-everyone_b115535 http://allfacebook.com/?p=115535 Wed, 17 Apr 2013 18:06:50 +0000 INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm

Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

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]]> Justin Lafferty http://allfacebook.com/infographic-understanding-facebook-algorithm_b115269#disqus_thread http://allfacebook.com/infographic-understanding-facebook-algorithm_b115269 http://allfacebook.com/?p=115269 Mon, 15 Apr 2013 13:44:24 +0000 Facebook Tests New Phrasing For ‘Promote’ Button On Pages Several Facebook page administrators have noticed that the promote button on posts in the admin panel may be a bit different. Facebook is apparently testing new verbiage to get page owners to pay to promote posts, such as, “Get More Reach,” “Boost Post,” and “Advertise Post.”

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]]> Justin Lafferty http://allfacebook.com/facebook-tests-new-phrasing-for-promote-button-on-pages_b114633#disqus_thread http://allfacebook.com/facebook-tests-new-phrasing-for-promote-button-on-pages_b114633 http://allfacebook.com/?p=114633 Fri, 05 Apr 2013 15:49:18 +0000 VIDEOS: Facebook’s Revamped News Feed Most users do not have access to Facebook’s revamped News Feed yet, as the social network is rolling it out gradually, but if screen shots aren’t enough to quell the curiosity of those still awaiting the new News Feed, videos may do the trick.

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]]> David Cohen http://allfacebook.com/videos-revamped-news-feed_b112470#disqus_thread http://allfacebook.com/videos-revamped-news-feed_b112470 http://allfacebook.com/?p=112470 Fri, 08 Mar 2013 09:46:27 +0000 Facebook Accidentally Rolls Out Returned Value Metric For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.

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]]> Justin Lafferty http://allfacebook.com/facebook-returned-value_b111836#disqus_thread http://allfacebook.com/facebook-returned-value_b111836 http://allfacebook.com/?p=111836 Thu, 28 Feb 2013 15:18:09 +0000 Is Reach An Overrated Facebook Marketing Metric?

After Facebook announced that a bug led to reported reach being lower for many pages, social media expert Jon Loomer started wondering why several marketers see reach as the holy grail of insights. Facebook claimed that the bug only tweaked the reporting, but not the actual results, meaning that reach was actually higher than realized for many pages. Loomer feels that engagement, not reach, is what page administrators should strive for.

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]]> Justin Lafferty http://allfacebook.com/facebook-reach-loomer_b111620#disqus_thread http://allfacebook.com/facebook-reach-loomer_b111620 http://allfacebook.com/?p=111620 Tue, 26 Feb 2013 14:45:33 +0000 Inconsistent Enforcement, Inability To Avoid News Feed Plague Facebook’s 20 Percent Text Rule

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

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]]> David Cohen http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081#disqus_thread http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081 http://allfacebook.com/?p=111081 Tue, 19 Feb 2013 12:10:11 +0000 The Pros And Cons Of Facebook’s Domain Sponsored Stories

More companies are catching on to a Facebook ad product that used to be mainly used by Amazon: domain sponsored stories. For instance, if you share a link from Amazon, the company can then share that link again on friends’ news feeds at a later date. Facebook marketing expert Jon Loomer wrote in-depth about how a page administrator can create a domain sponsored story and gain successful click-through rates on those ads, but Inside Facebook noted that they can often be confusing for users.

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]]> Justin Lafferty http://allfacebook.com/the-pros-and-cons-of-facebooks-domain-sponsored-stories_b110541#disqus_thread http://allfacebook.com/the-pros-and-cons-of-facebooks-domain-sponsored-stories_b110541 http://allfacebook.com/?p=110541 Mon, 11 Feb 2013 18:55:50 +0000 Facebook Lowers Bar For Promoted Posts, Offers To 100 Fans

Administrators of several pages on Facebook that don’t have the loyal followings of more established brands have been wondering when they’ll be able to take advantage of key marketing tactics, such as promoted posts and offers. According to social media expert Jon Loomer, that day is today. Loomer wrote on his blog that the entry bar for offers and promoted posts has been lowered from 400 likes to 100, allowing more pages to take advantage of these features.

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]]> Justin Lafferty http://allfacebook.com/facebook-promoted-posts-offers-100_b109790#disqus_thread http://allfacebook.com/facebook-promoted-posts-offers-100_b109790 http://allfacebook.com/?p=109790 Thu, 31 Jan 2013 17:28:21 +0000 VIDEO: How To Use Facebook’s Conversion Tracking

Facebook recently launched a new conversion metric, making it easier for businesses to tell if users made purchases based on advertisements on the social network. Social media expert Jon Loomer illustrated how businesses can use this new practice to create offsite pixels, which signal events that happened while users browsed websites.

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]]> Justin Lafferty http://allfacebook.com/video-loomer-conversion-tracking_b109215#disqus_thread http://allfacebook.com/video-loomer-conversion-tracking_b109215 http://allfacebook.com/?p=109215 Thu, 24 Jan 2013 13:19:01 +0000 Facebook Adds Page Ad Widget To News Feed Through the Pages Manager application and other tools, Facebook page managers have myriad ways to track the performance of their posts and ads. Social media expert Jon Loomer found another one Tuesday: A widget on the top of the news feed, showing how many advertisements and campaigns are active, and how many new page likes have come through in the past day or week.

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]]> Justin Lafferty http://allfacebook.com/facebook-news-feed-performance-widget_b109019#disqus_thread http://allfacebook.com/facebook-news-feed-performance-widget_b109019 http://allfacebook.com/?p=109019 Tue, 22 Jan 2013 15:48:57 +0000 Facebook Offers Admins The Ability To Promote Page, Get More Likes Facebook has long allowed page administrators to promote individual posts, but now the site is apparently pushing more options for marketers to pay to amplify pages themselves. As Jon Loomer points out, some pages have the option to quickly create ads to get more likes.

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]]> Justin Lafferty http://allfacebook.com/facebook-promoted-page-ads_b108389#disqus_thread http://allfacebook.com/facebook-promoted-page-ads_b108389 http://allfacebook.com/?p=108389 Fri, 11 Jan 2013 13:04:38 +0000 Should Facebook Move Forward With Autoplay Video Ads?

On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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]]> Justin Lafferty http://allfacebook.com/should-facebook-move-forward-with-autoplay-video-ads_b107143#disqus_thread http://allfacebook.com/should-facebook-move-forward-with-autoplay-video-ads_b107143 http://allfacebook.com/?p=107143 Wed, 19 Dec 2012 15:57:51 +0000 Unlocking The Mysteries Of The Facebook News Feed

What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.

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]]> David Cohen http://allfacebook.com/allfacebook-marketing-conference-news-feed_b106018#disqus_thread http://allfacebook.com/allfacebook-marketing-conference-news-feed_b106018 http://allfacebook.com/?p=106018 Tue, 04 Dec 2012 13:28:00 +0000