If you’ve seen even just one event of the Summer Olympic Games in London, you’ve probably noticed that these are the most social Olympics ever. A China-based athletic apparel company, Li-Ning, is contributing to this effort. Using social platform UNation, Li-Ning is giving fans an inside pass to London by having them connect with athletes such as American triple-jumper Christian Taylor and Jamaican sprinter Asafa Powell on Facebook and other modes of social media.
