Journalists were all about Facebook Wednesday, as the company conducted its first-quarter earnings call. The social network returned the favor Thursday, offering up best practices for journalists and best practices for media companies’ pages, as well as a case study highlighting the successful run on Facebook by Slate.
As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.
Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.
Facebook Co-Founder and CEO Mark Zuckerberg compared the social network’s revamped News Feed to a personalized newspaper when it was introduced Thursday at a press event at its headquarters in Menlo Park, Calif. But how does the new News Feed impact actual journalists?
The graph search friends-based search engine Facebook announced Tuesday can be a valuable source for valuable sources for journalists, and for photos, as well, Journalist Program Manager Vadim Lavrusik wrote in a note on the Facebook + Journalists page.
A Facebook analysis studying journalists’ use of the subscribe feature finds that the group have experienced a 320 percent average increase in subscribers since November, 2011.
Facebook just posted a follow-up to the top 40 most shared news articles of the year, this time around focusing on the most popular stories about politics.
Timeline will launch when it’s ready, Facebook’s journalist program manager said during a panel at Columbia University School of Journalism last night.
The Poynter Institute, a journalism think tank, has a few Facebook tips that political reporters can use as they cover the 2012 elections. But really, these are general tips that anyone with a Facebook presence can employ to maximize their exposure and boost interaction with their key audiences.
Facebook released new guides for public figures and organizations with best practices and tips for getting the most out of their Facebook pages.