Justin Merickel

Adobe Debuts Updated Media Optimizer, New Analytics Features, Experience Manager Communities

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Adobe added to its already-robust social marketing offerings with several announcements at its Adobe Summit EMEA 2014 digital marketing conference in London, including a beefed-up new release of Adobe Media Optimizer, new features for the Adobe Analytics portion of its Adobe Marketing Cloud, and the introduction of Adobe Experience Manager Communities designed around social learning and field/channel enablement.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For Facebook Exchange

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The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.

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