JVC

The Secret To How JVC Gained 35,000 Fans In 30 Days

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JVC U.S.A. is halfway through their Like It To Win It Facebook campaign, with a new giveaway each day for 60 days. Fans that “like” the daily giveaway post are entered to win that day’s prize– headphones, iPod docks, video cameras, speakers, and TVs. We sat down with RFI Studios, the digital arm of PR agency Ruder Finn, to understand how they were able to take a page that had only 1,000 fans to 35,000.
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