Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
Facebook is exploring another source of mobile monetization, working with smaller game developers to offer distribution of their games via mobile ads in exchange for a percentage of revenue, according to a report in TechCrunch.
Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
When is a test no longer a test? When Facebook officially confirms it. The social network announced that the mobile application install ads it introduced in beta in August are now available to all developers, complete with the “install now” call to action first noticed by ESPN Senior Vice President of Product Development Ryan Spoon and reported by sister blog Inside Facebook.
Facebook’s relationship with major game developer Zynga has gotten complicated. The two companies have been tied at the hip for a long time, but Zynga has been trying to cut back its reliance on the social network, since Facebook takes a 30 percent cut of profits from games on its platform. Facebook also wants the entire games ecosystem to thrive, not just Zynga. So when Facebook opened the app center, it gave smaller developers — such as Kixeye — a chance to compete.
Facebook Credits haven’t worked out as well as many third-party developers hoped, panelists are saying at the Inside Social Apps 2012 conference in San Francisco.
Kabam, the maker of Kingdoms of Camelot, Dragon of Atlantis and Glory of Rome, receives $85 million in a financing round led by Google’s venture arm, helping the startup expand in Asia, hire developers and make acquisitions.
Facebook applications targeting hardcore gamers might grow fivefold by 2013.
Kabam, best known for the Kingdoms of Camelot game on Facebook, has bought a 25,000 square feet office in San Francisco and plans to hire about 750 new people worldwide this year.