Move over, Beast: The characters from Universal Studios feature film Despicable Me 2, which will hit theaters July 3, joined Facebook’s lead dog in the sticker store for the social network’s mobile applications and Messenger apps for iOS and Android.
If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Although Apple will likely not cede the iPhone’s home screen for Facebook Home, iOS users Tuesday will get access to Chat Heads capability. Facebook announced that iPhone and iPad users will have this update sometime Tuesday and be able to use the company’s newest messaging feature. Additionally, iPad owners will be switched over to the redesigned News Feed with this update.