If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.
