Kealan Lennon

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

The Best Of Facebook, There For The Taking

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Everyone is on Facebook, truly. Kids complain about their grandparents commenting on their statuses. Colleagues rave about its potential for social business. Sure, your four-year-old nephew hasn’t signed up (yet), but his mother has certainly chronicled his existence from the first ultrasound, and thanks to Timeline, you know all about coworkers’ weekend activities, friends’ anniversaries, and parents’ favorite articles, in addition to the goings on of all of your favorite businesses and brands.

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Cleverbug Creates Engaging Birthday Cards With Facebook Photos

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While there are several platforms that try to make the birthday experience more special on Facebook, iOS application Cleverbug feels that it can revolutionize the way birthday cards are given. By allowing users to pick from their friends’ Facebook photos and getting mutual friends into the fun, Cleverbug allows people to create engaging memories that go far beyond a simple “Happy birthday!” timeline post.

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