A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.
The Connected Marketing Platform from iCrossing is now integrated with media-management software from Kenshoo following the announcement Wednesday of a strategic partnership between the digital marketing agency and the Facebook Strategic Preferred Marketing Developer.
In the second quarter of 2014, Kenshoo, a Facebook Strategic Preferred Marketing Developer, found that social ad spend was up 51 percent compared with the year-earlier quarter and 21 percent versus the first quarter of 2014.
Facebook and paid search are often viewed as competitors for advertising, but a study commissioned by the social network and conducted by Kenshoo, a Strategic Preferred Marketing Developer, analyzed two weeks’ worth of adding Facebook ads to paid search campaigns by Experian, finding better performance and lower costs per acquisition.
A Facebook Strategic Preferred Marketing Developer took a giant step forward in tying search-engine ads and targeted audiences on Facebook together, as Kenshoo announced the beta release of its Intent-Driven Audiences solution.
Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.