The Shift Open Marketing Cloud welcomed a new application into its suite: the Moontoast Social Rich Media Ad Platform.
Shift Open Marketing Cloud Adds Moontoast Social Rich Media Ad Platform
Kenshoo
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Job seekers! Prepare for big interviews and land your dream job with the help of our Job Search Intensive, and interactive online event starting June 11, 2013. Over four weeks, we'll show you how tow revamp your resume, get noticed by recruiters, nail your interviews, and negotiate your salary. Sign up for our Webcast Only or Full Registration package. Either way, save by signing up soon.
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Job seekers! Prepare for big interviews and land your dream job with the help of our Job Search Intensive, and interactive online event starting June 11, 2013. Over four weeks, we'll show you how tow revamp your resume, get noticed by recruiters, nail your interviews, and negotiate your salary. Sign up for our Webcast Only or Full Registration package. Either way, save by signing up soon. Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps
Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign
Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.
Facebook Marketing Suite Kenshoo Social 2.0 Debuts
Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.
Facebook Marketing Firm Ampush Adds CTO, CRO
Another Facebook advertising and marketing company bolstered its executive ranks, as Ampush welcomed Chief Technology Officer Mark Weiler and Chief Revenue Officer Geoffrey Shenk to its fold.
INFOGRAPHIC: Facebook Mobile Ad Performance
As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.
INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays
Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.
Facebook’s View Tags Show That Views Can Be More Valuable Than Clicks
As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.
Facebook Marketing Software Provider Kenshoo Raises $12M
Digital marketing software provider Kenshoo announced that it raised $12 million in a late-stage financing round.
Facebook Preferred Marketing Developers Manager Adam Gerston Joins Shift
Adam Gerston, one of the leaders of Facebook’s Preferred Marketing Developers program, became the latest high-profile executive to leave the social network, and he will join Shift as vice president of strategic partnerships.
