Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.
In other news from South By Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud-based digital marketing solutions and predictive media optimization technology, announced an integration with Oracle Social Cloud as part of Oracle’s recently announced open-application-programming-interface-based social media solution.
With Facebook’s fourth-quarter earnings call set for Wednesday, Jan. 29, digital marketing company Kenshoo provided a look at its analysis of more than 115 billion fourth-quarter ads on the social network, in infographic form.
Former Facebook Vice President of Global Marketing Solutions Grady Burnett, who is currently chief operating officer at mobile analytics company Flurry, was appointed to the board of directors at digital marketing outfit Kenshoo.
Digital marketing outfit Kenshoo tapped Vice President of Sales and Interim Managing Director, Asia-Pacific Gary Nafus as its new managing director, Americas.
Cyber Monday lived up to its billing, as Kenshoo, a Facebook Preferred Marketing Developer, found that the day accounted for 29 percent of total revenue during the five-day peak holiday shopping period starting with Thanksgiving.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.