Global social marketing platform Kenshoo Social compared the performance of its Facebook advertising clients in the third quarter of 2013 with the second quarter, encompassing more than 85 billion ad impressions, and it found improvement across the board.
Facebook posted strong second-quarter earnings, with 88 percent of its total revenue coming from advertising, but would it have been able to deliver similar results in 2003? No, according to Kenshoo Chief Marketing Officer Aaron Goldman.
Facebook Chief Marketing Officer David Fischer is thinking global, saying at K8: Kenshoo Global Client Summit in Sausalito, Calif., Monday that as the social network’s user base increases in countries, ad revenue growth is rising in tandem.
Global social marketing platform Kenshoo Social examined Facebook advertising performance for its clients in the second quarter of 2013 compared with the first quarter, and the results were positive across the board.
Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Each year, Mediabistro hosts the AllFacebook Marketing Conference, which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This year, it will take place at the Hilton San Francisco Union Square June 5. The event is filled with top-notch speakers and provides innovative information that will help you and your organization succeed in Facebook marketing. I attended last year, and I am very excited for this year’s conference. Below are seven reasons why you should book your ticket now to attend the AllFacebook Marketing Conference, while you still can — it’s not too late! I’ll be attending along with Firebelly Vice President and lead of our Dallas office Misty Sanford.
When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.
When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
Facebook Thursday unveiled the closest thing to a Facebook phone, with Home. Select Android devices will have access to Home starting April 12, and it will later become available to more users. This news was met with curiosity, excitement, and a little bit of fear, knowing that Facebook would go from being a part of the phone to being a part of the entire mobile experience.