Kenshoo - AllFacebook

Kenshoo - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps

Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/shift-open-marketing-cloud_b114819#disqus_thread http://allfacebook.com/shift-open-marketing-cloud_b114819 http://allfacebook.com/?p=114819 Tue, 09 Apr 2013 12:00:15 +0000 Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign

Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191#disqus_thread http://allfacebook.com/kenshoo-social-shoutlet-zappos-test_b110191 http://allfacebook.com/?p=110191 Wed, 06 Feb 2013 11:42:28 +0000 Facebook Marketing Suite Kenshoo Social 2.0 Debuts

Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/kenshoo-social-2_b109666#disqus_thread http://allfacebook.com/kenshoo-social-2_b109666 http://allfacebook.com/?p=109666 Wed, 30 Jan 2013 11:36:16 +0000 Facebook Marketing Firm Ampush Adds CTO, CRO

Another Facebook advertising and marketing company bolstered its executive ranks, as Ampush welcomed Chief Technology Officer Mark Weiler and Chief Revenue Officer Geoffrey Shenk to its fold.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/ampush-adds-cto-cro_b108302#disqus_thread http://allfacebook.com/ampush-adds-cto-cro_b108302 http://allfacebook.com/?p=108302 Thu, 10 Jan 2013 13:17:08 +0000 INFOGRAPHIC: Facebook Mobile Ad Performance As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/kenshoo-mobile-ads_b108007#disqus_thread http://allfacebook.com/kenshoo-mobile-ads_b108007 http://allfacebook.com/?p=108007 Mon, 07 Jan 2013 12:33:34 +0000 INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/kenshoo-facebook-ads-holiday_b106751#disqus_thread http://allfacebook.com/kenshoo-facebook-ads-holiday_b106751 http://allfacebook.com/?p=106751 Thu, 13 Dec 2012 13:43:19 +0000 Facebook’s View Tags Show That Views Can Be More Valuable Than Clicks

As Facebook advertisers try to find ways to get users to click on ads, new statistics show that the impression is probably more valuable than the click. TechCrunch learned more about Facebook’s view tag feature, which allows advertisers to track users who view ads, but who do not click on them. The site reports that, in one example, 87 percent of conversions came from impressions, rather than clicks.

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/facebook-view-tag-impressions_b105156#disqus_thread http://allfacebook.com/facebook-view-tag-impressions_b105156 http://allfacebook.com/?p=105156 Tue, 20 Nov 2012 18:14:18 +0000 Facebook Marketing Software Provider Kenshoo Raises $12M

Digital marketing software provider Kenshoo announced that it raised $12 million in a late-stage financing round.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/kenshoo-raises-12m_b103822#disqus_thread http://allfacebook.com/kenshoo-raises-12m_b103822 http://allfacebook.com/?p=103822 Mon, 05 Nov 2012 10:24:08 +0000 Facebook Preferred Marketing Developers Manager Adam Gerston Joins Shift

Adam Gerston, one of the leaders of Facebook’s Preferred Marketing Developers program, became the latest high-profile executive to leave the social network, and he will join Shift as vice president of strategic partnerships.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/preferred-marketing-developers-head-adam-gerston-shift-formerly-grapheffect_b102471#disqus_thread http://allfacebook.com/preferred-marketing-developers-head-adam-gerston-shift-formerly-grapheffect_b102471 http://allfacebook.com/?p=102471 Thu, 18 Oct 2012 10:52:37 +0000 INFOGRAPHIC: Men Are Cheap (When It Comes To Facebook Ads, Anyway) Digital marketing firms Resolution Media and Kenshoo analyzed nearly 65 billion Facebook ad impressions and 20 million Facebook ad clicks during a 12-month period to come to this conclusion: Men are cheap.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/infographic-men-are-cheap_b100532#disqus_thread http://allfacebook.com/infographic-men-are-cheap_b100532 http://allfacebook.com/?p=100532 Tue, 25 Sep 2012 11:05:43 +0000 Facebook Announces Nine Ad Vendors Offering Targeted Ads Via Email Address

Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295#disqus_thread http://allfacebook.com/targeted-ads-via-email-address-vendors_b100295 http://allfacebook.com/?p=100295 Fri, 21 Sep 2012 12:45:02 +0000 Facebook Introduces Strategic Preferred Marketing Developer Tier

Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/strategic-preferred-marketing-developer_b100229#disqus_thread http://allfacebook.com/strategic-preferred-marketing-developer_b100229 http://allfacebook.com/?p=100229 Thu, 20 Sep 2012 17:33:35 +0000 Kenshoo Social: Companies Are Beefing Up Facebook Ad Budgets

Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent.

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/kenshoo-social-facebook-ad-budgets_b98099#disqus_thread http://allfacebook.com/kenshoo-social-facebook-ad-budgets_b98099 http://allfacebook.com/?p=98099 Thu, 23 Aug 2012 15:46:08 +0000 Where Can Facebook Advertisers Get The Most Bang For Their Buck?

Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social’s competition.

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/kenshoo-social-olympics-advertising_b97169#disqus_thread http://allfacebook.com/kenshoo-social-olympics-advertising_b97169 http://allfacebook.com/?p=97169 Tue, 14 Aug 2012 13:35:55 +0000 Kenshoo Social Adds Impression-Level Analytics For Facebook Premium, Marketplace Ads

Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook.

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/kenshoo-social-impression-level-analytics_b95842#disqus_thread http://allfacebook.com/kenshoo-social-impression-level-analytics_b95842 http://allfacebook.com/?p=95842 Mon, 30 Jul 2012 13:48:33 +0000