Kenshoo

3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

FacebookAdvertisingBullhorn3

Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

Read more

Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps

ShiftOpenMarketingCloudLogo

Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.

Read more

Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign

ZapposLogo

Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.

Read more