The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.
Facebook posted strong second-quarter earnings, with 88 percent of its total revenue coming from advertising, but would it have been able to deliver similar results in 2003? No, according to Kenshoo Chief Marketing Officer Aaron Goldman.
Facebook Chief Marketing Officer David Fischer is thinking global, saying at K8: Kenshoo Global Client Summit in Sausalito, Calif., Monday that as the social network’s user base increases in countries, ad revenue growth is rising in tandem.
Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.
Another Facebook advertising and marketing company bolstered its executive ranks, as Ampush welcomed Chief Technology Officer Mark Weiler and Chief Revenue Officer Geoffrey Shenk to its fold.
As more and more Facebook users check the site through their mobile devices, advertisers have followed suit. New figures from Kenshoo Social show that more than one of every five dollars spent on Facebook ads are delivered on mobile devices.
Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.